Operators

Modified on: Fri, 5 Jul, 2024 at 9:56 AM

The operator is used to indicate how the field is connected to the value, that is in which condition the value will be searched.

Operators are used to search contacts, or to create groups of contacts.

Following are the most common operators used, based on the type of data.

Operators used to calculate contacts at the time it is used, and not when the group or search criteria are created

These operatros are very useful as they allow you to calculate the number of corresponding contacts each time the group or search is executed, thus based on a relative date. For example, if you use a criteria with such an operator in a automated marketing scenario, eligible contacts will be recalulcuted each time the scenario is launched.

Operators based on the use date	Example
in the last ...	To target all contacts who have subscribed in the last 6 months. Field = Opt-in date Operator = in the last ... Value = 6 months
exactly ... ago	To target contacts who have renewed their subscription 15 days ago. (To send them a thank you message.) Field = Date of birth Operator = exactly ... ago Value = 15 days
in the next ...	To target contacts whose birthday is next month.(To send them an invite to a special event.) Field = Date of birth Operator = in the next ... Value = 1 month
in exactly ...	To target contacts who subscription expires in exactly 30 days. (To send them a renewal reminder.) Field = Date of birth Operator = in exactly ... Value = 30 days
between ...	To target contacts between 18 and 25 years old. Field = Date of birth Operator = between ... Value = -25 and -18 years
not between ...	To target contacts older than 18 years old. Field = Date of birth Operator = is not between ... Value = 0 and -18 years

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