Creating a conversion funnel allows you to define the different steps involved in a process in order to pinpoint where improvements need to be made so that the visitors' journey on your site is conclusive.
Access Path: Analytics → Contacts and Journey → Funnels |
Prerequisites
How-To
Start by clicking Create a conversion funnel. Then, select your website in the list of configured websites.
On the edit page, define the various steps you want to analyze and that will be part of your conversion funnel. You need to define at least 2 steps, up to a maximum of 5. And for each step, you need to do the following:
- Specify a name for the step. Although not mandatory, providing a name will help identify each step. If no name is provided, the last parameter of the URL, or the name of the event, will be used.
- Enter the URL to be followed.
