About Campaigns

Using campaigns to send messages provides the ability to manage multiple mailings at once, whether you want to send different versions of the same message to different groups, divide your mailings per segment to get statistics,or to differ mailings based on defined groups.

Sending a message through a campaign eliminates the need to manage contact lists and groups. In addition, by using a campaign, you are assured that only one message is sent per contact.

The first step is to create the message(s) that you want to include in your campaign.

Types of campaigns

A/B SplitAn A/B Split campaign lets you send multiple versions of a message to a sample of contacts so you can compare the performance of each message and determine which version is the best. From the results, you can see which version was most open or clicked and then decide which version to sen to the remaining contacts in the campaign. With this type of campaign, you are assured that a contact only receives one message from the campaign (if a contact received a message from the campaign, he will not receive the message again in its preferred version).
Following are some examples of use:
  • test with different message subject
  • test various times to send the message (morning, afternoon, night, weekend)
  • test different visuals
To learn how to create such campaigns, see Creating an A/B Split Campaign.
Multi-segmentsThis type of campaign lets you send, in a single mailing, personalized messages based on predefined contact segments. The content of the
database is divided by segments, as per the following example:
Province 1  
Province 2  
Province 3  
With this campaign, you can easily analyze the performance of your mailings as results are shown according to the selected segments. In addition, you can personalize messages for each segment.
The multi-segment campaign module is not available to all clients. This is an optional feature that needs a special configuration from our team.
Marketing Automation

Dialog Insight's Automated Marketing Module allows you to execute, manage and automate personalized campaigns. It allows you to create automated scenarios based on multiple triggers, and to manage different actions such as sending a message, contact subscription, or automated data import/export.

Marketing automation eliminates manual and repetitive tasks and helps you build customer loyalty and attract new customers. 

Target contacts based on the stage of the buying cycle, key actions taken by a visitor to your site, or any other event you define - and use that information to welcome them, renew subscriptions, send them a birthday offer, and more.

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