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Setting Up the SMS Channel

The SMS module lets your create and send SMS to your contacts, either individually or in batch. By combining both email and SMS messages, your contacts have the possibility of reading your communications where and when they want, and this at very little extra cost.

To activate the SMS channel, please contact your account manager or send a ticket to the Support. We will accompany you throught the configuration and help you be all set to start sending SMS. This article presents the different elements that DI will set up for you. These elements are only for example purposes and could be different depending on your needs.


Phone Number Types

Different types of phone numbers can be used for SMS sending. Annual fees apply. The available options will be different depending on your country. If you are in France, the only option available is a shared short code. In Canada, there are other options, which are presented in the table below. 

When we configure the phone number, we connect a phone number field in your project to indicate which number to use to send an SMS for each contact in the project. Please plan a monthly budget for SMS according to your volume. Billing is calculated based on the number of fragments sent.

Number Types in Canada
Long Code
E.g., 514-123-4567
Benefits
  • Affordable
  • Local number recognizable to the recipient
  • Bidirectional messaging 

Limits

  • Limited sending capacity compared to the other options
  • Not made for high-volume campaigns
  • No vocal support (only SMS) 

Use Cases

  • Transaction notifications
  • Appointment reminders
  • Order confirmation 
  • Customer service
Short Code
E.g., 53535
Benefits
  • Higher sending capacity than the other options
  • Ideal for mass communications
  • Details on the reception by the contact 

Limits

  • High rates
  • Implementation delay (4 to 8 weeks)
  • No voice call support

Use Cases

  • Urgent notifications
  • Alerts
  • Large-scale SMS campaigns
Toll-free
E.g.,: 1-800, 1-877, 1-888 
Benefits
  • Fast implementation
  • Higher sending capacity than the long number
  • Moderate to high volumes 
  • Unique number for calls and SMS
Limits
  • Lower performance than the short code
Use Cases
  • Customer service
  • Real-time assistance
  • Alerts and reminders
  • Fidelity programs 

Unsubscribing Mechanism

We will set up an unsubscribing mechanism which works with the keyword "STOP". The system then sends a confirmation SMS to the contact who made the request. It is possible to customize this mechanism on demand. 


Other Keywords Mechanism

You could also have other mechanisms that work with keywords and trigger SMS with different confirmation messages. Depending on the keyword, you could choose a custom message.

Key Words Use Examples

CONTACT: To receive legal notices from the sender. 

HELP: To get the phone number of the customer service. 

INFO: The contact can answer this message and then can ask you questions by SMS.   


Checklist Before Sending SMS

  • Import your contacts' phone number in the project.
  • Create consents for SMS communications.
  • Import consent status for the contacts (subscribed, unsubscribed). 

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