Generating a plain-text version

An email communication is sent in two parts: an HTML part and a plain-text part. Depending the email application or configuration used by your recipients, the HTML part may not be displayed. Indeed, anti-spam software assign a negative score when no plain-text version is recognized. When it is the case, it is important to have a plain-text version for the communication to be received.

Emails in plain-text format cannot contain any images of text formatting, and are useful if you want smart watch owners to receive them.

How to

Generate the default plain-text version

The default version allows the recipient to click on a link to view the email in their browser. We recommend its use when your HTML version contains a lot of customization elements and dynamic (conditional) content.

1. In the top right corner of the editor, click on the  icon.
2. In the plain-text version editing window, click on the Generate default version button.
3. In the Generate plain-text version window, click on Generate.
   Note: The default version can be edited as you wish, in order to adapt it to your needs.

You have received a communication from [[=Message.Headers.SenderName;]].

Unfortunately, your email software cannot display the HTML version of the message. You can consult it by visiting this link:
[[=Message.WebVersion(true);]]

To unsubscribe
[[=Message.Optout("en-US");]]

        4. Click on the Save button.

Generate the plain-text version from the content of the HTML version

This option allows you to convert the content of your HTML version into a plain-text version.

Warning: As some complex content and customizations may not be converted correctly, make sure to validate your plain-text version before saving it. When you use a lot of customization elements and conditions, it is recommended to generate the default plain-text version. Recipients will then be able to view the complete email (with its customization) in their browser.

1. Once your HTML version is final, in the top right corner of the editor, click on the  icon.
2. In the plain-text version editing window, click on the Generate from HTML button.
3. In the Generate plain-text version window, click on Generate. Warning: If you already have a plain-text version, it will be replaced by the one corresponding to the content of your HTML version.
4. Make the necessary changes to your plain-text version, and make sure it does not contain any unwanted HTML code.
5. When you are finished, click on the Save button.

Verify how the plain-text version displays

As an example, here is how to do it in Gmail.

1. In the top right corner of your email, click on the  icon and select Show original.
2. In the page that opens, check the display on your plain-text version under Content-Type: text/plain.