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  2. Targeting

Targeting

All the tools to target your contacts: Groups, Persona, Scoring and DImension.

Targeting Tools

  • Operators
  • Specify period

Persona

  • Creating a Persona
  • Taking Advantage of Personas

Score

  • About the Score System
  • Calculating the Score for All Contacts
  • Configuring the Score & System

Groups

  • Creating a Group of Contacts and Criteria
  • What is a seed list
  • Use seed lists
  • Groups Criteria List

DImension

  • Setting Up a DImension
  • Create Segmentation for DImension
  • Activate Segmented Statistics with DImension
  • Configuring an audience with DImension
  • Personalize Email Content with DImension (Asset Matrix)
  • Integrating a DImension into an Email
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