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Segmentation and Targeting
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Segmentation and Targeting
Groups, Persona, Scoring and DImension.
Segmentation
Creating Segmentation for Your Audience (Overview of the Options)
Creating a Group of Contacts (Targeting Criteria)
Creating a Persona
Creating a Scoring System for the Contacts
Targeting Criteria List
Operators
Specify period
Targeting
Using a Group to Target Contacts
Using the Scoring to Target Contacts
Using Personas to Target Contacts
Using Data from a Relational Table to Target Contacts
Targeting Statistics
Consulting the Statistics for Personas
See the Scoring Results
DImension
Setting Up a DImension
Creating Segmentation for DImension
Configuring an Audience with DImension
Personalizing Email Content with DImension (Asset Matrix)
Integrating a DImension into an Email
Activate Segmented Statistics with DImension