Targeting

Targeting Tools

• Operators
• Specify period

Persona

• Creating a Persona
• Taking Advantage of Personas

Score

• About the Score System
• Calculating the Score for All Contacts
• Configuring the Score & System

Groups

• Creating a Group of Contacts and Criteria
• What is a seed list
• Use seed lists
• Groups Criteria List

DImension

• Setting Up a DImension
• Create Segmentation for DImension
• Activate Segmented Statistics with DImension
• Configuring an audience with DImension
• Personalize Email Content with DImension (Asset Matrix)
• Integrating a DImension into an Email