Targeting

Groups

• Creating a Group of Contacts - Simple mode
• Creating a Group of Contacts - Advanced mode
• What is a seed list
• Use seed lists
• Editing a Group of Contacts

Advanced Criteria

• Group criteria - Advanced edit
• Group criteria - Recent import
• Group criteria - Contact
• Group criteria - Contest
• Group criteria - Survey
• Group criteria - Event
• Group criteria - Journey
• Group criteria - Score
• Group criteria - Geolocation
• Group criteria - Simple edit
• Group criteria - Query

Targeting Tools

• Operators
• Specify period

Persona

• Creating a Persona
• Taking Advantage of Personas

Scoring

• About the Score System
• Calculating the Score for All Contacts
• Configuring the Score & System