Web push notifications allow you to send a message, either on a pc or mobile, to your website visitors who have accepted to receive notifications. The notification is displayed even if the subscriber is not on your website, or if the browser if closed. This communication channel is quite useful addition to your marketing strategy to further retain contacts.
What are the benefits?
- Higher subscription rate - Very easy to accept notifications, without having to provide personal information.
- Higher conversion rate - 20 times higher than emails.
- Better delivery - Unlike emails that can end up in the spam folder.
- Low unsubscribe rate - Visitors remain subscribers longer.
- Personalized content - Using profile information of known subscribers found in your contact list.
How to use it?
The Dialog Insight platform offers multiple features that can use web push notifications:
- Send notifications in batch (broadcast)
- Send notifications through a marketing automation scenario
- Send notifications via web services (API)
- Create a group of contacts based on sent notifications
- See the number of subscribers, as well as the number of contacts among those subscribers
Who does it look?
A web push notification contains:
- A title
- A content (the message itself)
- A redirection link when the notification is clicked
- An icon that represents the company - logo or other image
- A bigger image (that displays only in Chrome)
- The domain name of the website
How does it works?
- You configure your website on Dialog Insight.
- A code (script) and files are provided by Dialog Insight and must be copied to your website pages.
- You integrate the subscription request (call-to action) where you want on your website.
- The visitor clicks the request and allow notifications to be displayed.
- You can send notifications!
The subscriber can choose to block notifications at any time, from the browser's configuration parameters, by clicking the parameter icon shown on all received notifications (Allow/Block).
PC / Mobile
PC / Mobile
How long does it take to display a notification?
On some platforms, the notification will disappear after a short period of time (about 10 seconds), while others will show it until the subscriber interacts with it.
If the visitor is not on my website, will he sees my notification?
Some browsers such as Google Chrome may continue to be active in the background, which allows the notification to be displayed to the subscriber even if the browser is closed. It is therefore possible that a subscriber may not see the notification if he was not on his computer. For other browsers, the notification will be displayed when they next open.
Can I limit notifications to only a few sections of my website?
Yes. You must install the script provided on the pages in which you wish to offer the subscription. Only visitors with access to these pages will be able to subscribe, like connected visitors, for example.
Note: With the constant evolution of web push notifications, browsers will be integrating them in their development. For example, Microsoft has decided to support web pushes in their Edge browser. As for Dialog Insight, we plan on supporting other browsers, and options, in the next updates of the platform.