Web push notifications allow you to send a message, either on a pc or mobile, to your website visitors who have accepted to receive notifications. The notification is displayed even if the subscriber is not on your website, or if the browser if closed. This communication channel is quite useful addition to your marketing strategy to further retain contacts.
What are the benefits?
- Higher subscription rate - Very easy to accept notifications, without having to provide personal information.
- Higher conversion rate - 20 times higher than emails.
- Better delivery - Unlike emails that can end up in the spam folder.
- Low unsubscribe rate - Visitors remain subscribers longer.
- Personalized content - Using profile information of known subscribers found in your contact list.
How to use it?
The Dialog Insight platform offers multiple features that can use web push notifications:
- Send notifications in batch (broadcast)
- Send notifications through a marketing automation scenario
- Send notifications via web services (API)
- Create a group of contacts based on sent notifications
- See the number of subscribers, as well as the number of contacts among those subscribers
Who does it look?
A web push notification contains:
- A title
- A content (the message itself)
- A redirection link when the notification is clicked
- An icon that represents the company - logo or other image
- A bigger image (that displays only in Chrome)
- The domain name of the website
How does it works?
- You configure your website on Dialog Insight.
- A code (script) and files are provided by Dialog Insight and must be copied to your website pages.
- You integrate the subscription request (call-to action) where you want on your website.
- The visitor clicks the request and allow notifications to be displayed.
- You can send notifications!
The subscriber can choose to block notifications at any time, from the browser's configuration parameters, by clicking the parameter icon shown on all received notifications (Allow/Block).
PC / Mobile
PC / Mobile
Note: With the constant evolution of web push notifications, browsers will be integrating them in their development. For example, Microsoft has decided to support web pushes in their Edge browser. As for Dialog Insight, we plan on supporting other browsers, and options, in the next updates of the platform.