In alphabetical order
*Note that you have only access to criteria associated with active modules in your project.
To include contacts that abandoned items in a cart on one of your e-commerce website. This criterion could be used to send a reminder to these contacts about the items that interest them and encourage them to complete the purchase.
To program a reminder, you must specify the date or time the cart was abandoned to use it to define the delay.
You could exclude contacts who purchased an item after abandonning a cart and avoid promoting an article already bought from a contact.
To create a group from segments and create A|B Split campaigns targeting groups containing between 2 and 10 segments. The benefit of this type of group is to make sure a contact will be part of only one segment.
If you choose to divide the contact list in segments, the contacts will be distributed alternately in each segment, according to the contact's ID. In the following example, we have a project with 7 contacts. The distribution would be this way:
| Contact Id 001 | Segment 1 |
| Contact Id 002 | Segment 2 |
| Contact Id 003 | Segment 3 |
| Contact Id 004 | Segment 1 |
| Contact Id 005 | Segment 2 |
| Contact Id 006 | Segment 3 |
| Contact Id 007 | Segment 1 |
You must precise which of the 3 segments is targeted by the group you are creating. If you add new contacts afterwards, they will be associated to one of the segments, without modifying the contacts already in the segments. When you delete a contact, the position that was assigned to this contact remains and is not assigned to another contact. This contact is deleted from the campaign.
To include contacts who opened a message with a specific device type (tablet or mobile) or plateform (Apple, Android, Windows, Blackberry). This type is generally used for statistics purposes.
The system compiles automatically data about the last device or platform a contact used to access to a message, and the date of the last access as well. The device used is displayed in the message results. It is important to know that only the last access is taken into account.
To include the contacts according to their commitment with messages from a certain communication type. The level of commitment is measured with actions of the contacts (openings or clicks inside the message) and according to recency or frequency of these actions. You can select more than one communication type. In advanced mode, hold the CTRL key to select several communication types.
For example, you could include contacts that opened a promotional message in the past 7 days or contacts who did not click in at least a Newletters type message.
Wether you chose recency or frequency, the displayed options will be different. With recency, you must specify the period, and with the frequency, the number of times.
To include the contacts who took an action regarding an event (registered, participated (were present), canceled or have not confirmed). This criterion could be used to send a registration confirmation, a reminder or an evaluation of the event.
In advanced mode, the options are slightly different. You can specify a period instead of including all contacts from the beginning.
To include contacts according to their listed actions in the Journey module (for tracking). These actions may be related to pages or messages. For example, you could create a groups for contacts who filled a form on one of your websites.
We could create groups with conditions such as visits on a website, the origin of the visits and viewed products or those left in a cart of an e-commerce.