To block the sending of messages in automated campaigns on certain dates, you can use the Blackout dates configuration. This can be useful to block message sending on holidays like December 25th. The blocking allows you to send the message before or after the planned date.
Warning: Blackout dates are only applied to campaigns created after the configuration of this option.
Access path: Automations → Automated Campaigns |
How To
In the automated campaigns, go to the Blackout dates configuration in the upper right:
Then, click Create and fill-in the requested info:
Name | Give a representative name to the blackout date, especially if you have multiple. |
Date | Date used to exclude campaign actions. |
Campaign Category | If you wish to apply an excluded date to only a few campaigns, then you must assign a category to the campaigns in question and then apply the exclusion only to that category. |
Recurrence | Indicates whether the exclusion is a one-time or recurring blocking. |
Process preference | Indicates whether the action planned for that date will be postponed or brought forward (if possible). The launch of a campaign can only be postponed to a later date. |
Postponing a message
The treatment of blackout dates differs somewhat depending on whether it falls on the day the scenario is launched or at a subsequent stage:
- If the excluded date falls on the day of launch, only the launch will be postponed, while the other steps will be performed according to the number of days after the initial launch date. Therefore, if there are daily steps, two steps could occur on the same day.
- If the excluded date falls on a day other than the launch date, the step in question will be postponed or advanced by one day, depending on the postponement option chosen, as well as the subsequent steps, within the time frame provided. However, in the case of subsequent stages, two stages can NEVER occur on the same day. Therefore, if a milestone were to be advanced due to the configuration of the excluded dates, and fall on the same day as the preceding milestone, it would be postponed to a day later rather than one day earlier.