A Web Push notification is a message sent directly to subscribers in their browser, even if the subscriber is not on the website that sends the notification. This allows communication with subscribers to inform or engage them. This facilitates engagement, information sharing of important or promotional information, and improves the user experience. For example, you could send purchase confirmations, announce a new product, or send a stock-out alert.
To become a subscriber to your Web Push, a person must visit your website and accept the subscription request you display. If this person is a DI contact who came through a link you included in an email sent with DI, they are a known visitor. You can customize the notification message for this contact with the data you have. If the person arrived at your website through another route, they will be considered anonymous. Personalization will then not be possible.
Subscription Request for Notifications
Please note that subscribing to notifications is only done for the browser used to subscribe. If a user wants to subscribe to multiple browsers, they must subscribe f each browser. However, the platform does not support double subscriptions. So, if one of your contacts is subscribed to your notifications on two browsers, they will receive them twice if they use both browsers before your notification expires.
Be careful if you have multiple elements appearing on the same page, such as a pop-up or a cookie warning. Ideally, you should have only one element appearing so your visitor isn't overwhelmed and knows exactly what action to take.
The subscriber can block notifications at any time from their browser settings. An icon is displayed in the received notification to change the permission (Allow or Block).
Can I limit notifications to specific sections of my website?
Yes. You must install the provided script on the pages in which you wish to offer the subscription. Only visitors with access to these pages will be able to subscribe, such as connected visitors.
Notification Elements
A notification is composed of the following elements:
- Title
- Content
- Redirection link when the notification is clicked
- Icon for your enterprise (logo or image)
- Additional image (only with Chrome)
- Domain name for your website
Consider the following for efficient Web Push:
- Target the right subscribers by refining the targeting
- Create relevant content for your recipients
- Choose the right moment for the sending
Notification Display
How long does it take to display a notification?
On some platforms, the notification will disappear after a short period of time, while others will show it until the subscriber interacts with it.
If the visitor is not on my website, will they see my notification?
Yes. However, the majority of browsers supporting Web push must be open to display the notification. Upon opening its browser, the subscriber's notifications will be displayed.
Do web pushes work on a browser in private mode?
No, the private mode does not allow web push notifications.