Purchasing Preferences Indicators

Modified on: Thu, 6 Feb, 2025 at 4:06 PM

If you have a project with a retail or event data structure which contains data on transactions and categories, you can access purchasing preferences indicators on products or events depending on what you sell. You can use the data from these indicators to segment your audience or personalize your communications.

Indicators based on transactions from a contact

Date of last transaction
Date of last purchase
Number of transactions in the last 12 months
Number of transactions in the last 30 days
Total amount for the last 12 months
Total amount for the last 30 days
Average amount per transaction over the last 12 months
Average amount per transaction over the last 12 months
Number of months since the last invoice raised for a customer
Number of invoices raised for the customer in the 12 months leading up to their last invoice (Not available in a CDP structure)
Total value of invoices raised for the customer over the 12 months leading up to their last invoice (Not available in a CDP structure)

Indicators based on categories of products purchased by the contact

Product/event of the most purchased category in the last 12 months
Product/event of the most purchased category in the last 30 days
Last purchased product/event category*

*If the last transaction contains several items with different categories, the category which has the most occurences in the transaction will be selected. If two or more categories have equal results, the category that is first in the alphabetical order will be selected.

Prerequired

Create a project with a retail or event data structure.
Import transaction and category data depending on the indicators you want to use.

Segment Using Purchasing Preferences

You can create targeting criteria using purchasing preference indicators.

In the different targeting tools, use an E-commerce indicators criterion:You can then select among the purchasing preference indicators to target your contacts.