A deep link allows users to skip unnecessary steps and redirects them directly to the content you want to present. This avoids discouraging the user from completing the journey by eliminating unnecessary steps and helps generate conversions. Deep links allow you to generate links that a mobile app can open. Here is a guide to help you configure deeplink tracking in DI.
Step 1: Create a Domain
To start, you must have a custom tracker domain. Normally, you should have created one when you opened your account. If that's not the case, proceed with one of these 2 methods:
Step 2: Define the AppSiteAssociation
When you have a custom tracker domain ready, contact the Dialog Insight support to request the configuration of the AppSiteAssociation.
Once you have an answer from the support, you can proceed to the next step.
Step 3: Add the Domain to the Project
Go to Account → Domain management → Custom trackers. In the Projects custom trackers, click Add.
Indicate the project and the domain to use, and select "Trackers" for Domain usage:
Step 4: Identify the Deep Links in Emails
To use the link in an email, you must indicate that you want to use it in that email. First, go to the Additional options in that email:
In Link tracking, in the tracked links section, double-click the link to use. In the edition window, check the DeepLink option:
If your email was done with the HTML editor, you can use these methods:
- To activate the tracking: <a href="https://www.yourdomain.com/link/home" OFSYS_Deeplink="yes">Home</a>
- To deactivate the tracking: <a href="https://www.yourdomain.com/link/home" OFSYS_Deeplink="no">Home</a>
Links that are identified as deep will generate different links for tracking. Here is what a link that is authorized to redirect to an app can look like: /T/OFC4/DL2S/ (vs. /T/OFC4/L2S/)
Step 5: Configure the App
Configure the app to intercept the links l'application pour intercepter les liens https://www.yourdomain.com/T/OFC4/DL2S/. The response of that URL will be a 302 Redirect to the client origin URL. The app can then point to its internal page based on the origin URL. Once the app is configured, verify that it intercepts the identified links when they are read from a mobile device.