Segmented statistics enable the analysis of the performance of message contents on different contact criteria. With this information, it is possible to filter your communications to see which contacts are committed to your content and those less to improve your future sendings.
At the moment, some restrictions apply to the segmented statistics:
- Segmented Statistics cannot be applied retroactively; they must be defined before sending the email
- Segmented Statistics do not work with single messages like those from Marketing Automation or API deployments
- Segmented Statistics are not yet available for SMS, Mobile Push or Web Push
Before Starting
You must have created a segmentation in order to activate the segmented statistics and your DImension must be activated. If you activate the advanced statistics, you will not have the option to use Audience or Asset matrix (then you will not be able to personalize your messages by integrating DImensions). To avoid this constraint, you could duplicate your DImension and use that copy for purposes other than statistics.
How To
You have 2 options to activate segmented statistics:
Option 1: Add the DImension stats to your communication type
Go in Project → Consent Management → Communication Types and select the communication type (on the left) to add to the statistics. Then, select the DImension to use (at the page bottom):
Option 2: Add the DImension stats to a message
Go to the additional options in the message to add to the statistics:
In the DImension section, select the DImension to use.
Results
After sending messages, you may consult the email statistics here:
