Hyperlinks are an important indicator for evaluating your emails' performance. Here is a short guide to interpret the results for the hyperlinks you inserted in an email.
Access path: Analytics → Emails |
| Sends: The email has been delivered but has not necessarily been opened. Views: The email has been opened in the inbox. Total clicks: If a contact clicks a hyperlink 5 times, it will be considered as 5 total clicks. Unique clicks: If a contact clicks a hyperlink 5 times, it will be considered as 1 unique click. |
Strategies to increase clicks
- Offer content that is relevant to the target audience
- Change the targeting criteria to reach contacts with a better interest potential
- Use a strong call-to-action for a hyperlink (convincing text or an attractive button)
- Verify my deliverability