The results of an automated campaign depend on the ends and where the contact completes the campaign. The possible ends are Success, Failure, Neutral and Abandon. You determine what an end corresponds to. A success could be, for example, a clicked link or a contact who subscribes to your newsletter.
This campaign contains 4 end types, but it is not required to use the 4 types. You could also have several ends of the same type.
Access path: Automations → Automated Campaigns |
Campaign Summary
When the campaign is executed at least once, you can consult the results in the summary.
You can click the number of contacts under the exit points to see the list of contacts who passed through that branch.
Excluded: The contact did not reach an official end AND did not take any action (e.g. click a link in a message). If the contact took an action but did not reach an end, the contact will be compiled in Abandon.
Execution History
You can consult the executions of an automated campaign in the history:
Once in the history, you have the list of executions and some indicators:
Targeting
You could create a group to target contacts who have completed a campaign (have reached an end) or are still in the campaign. This targeting could be used to target contacts who completed a campaign for a webinar registration. Thus, you can target contacts who registered for the webinar.
To create a group with a targeting based on a campaign's end, use a Scenarios criterion: