|Prerequisite||Have enabled the module.|
|Access Path||> Landing pages > Pages|
Create a Landing Page
- Click on Create a page to create a new page and then name that page. It will only be visible to other platform users.
- The URL is automatically generated based on the page name, and you can modify it. Remember: The URL can be seen by visitors on the landing page, so make it short and relevant. To learn more about domain names, refer to Setting domain name to be used.
- Choose the language. This option will indicate the page language to search engines.
Edit the Content
To access content editing, go to the Summary of the landing page. Click on Edit in the top menu or using the gear icon of a specific version and select the Edit option.
When editing a page, if several versions exist, you can choose which one to edit via the drop-down menu under the page name:
Styles and configurations
Use this toolbox to modify page and content styles (colors, font, page width, etc.). You can also modify information for search engines and browser cookies.
Content is inserted via layout and content blocks. Drag and drop a layout block first and then drop a content block inside it.
|One column||Block of one column occupying the full width of the page.|
|Two columns||Block of two columns, of adjustable proportions. The whole block occupies the full page width.|
|Three columns||Block of three columns of equal widths. The block occupies the full page width.|
|Text||Block that allows you to add text. A WYSIWYG editor is included.|
|Divider||Block that allows you to add a horizontal line or spacing to separate content.|
|Button||Block that allows you to add a clickable button.|
|Image||Block that allows you to add an image. Hyperlinks can be added to images to make them clickable.|
|Video||Block that allows you to add a YouTube or Vimeo video.|
|Social media||Block that allows you to add social media icons that link to your social media outlets.|
|HTML code||Block that allows you to integrate HTML code.|
CAREFUL: We strongly recommend the use of this block by HTML experts only.
You can personalize your content with data extracted from the contact's profile, project, company or system information. For more information, see our article on personalization parameters.
Define Your Conversion Goal
This option lets you see the status of the conversion goals of your landing pages; for example, the number of visitors who have clicked the call to action (CTA).
These goals can be set during the editing phase of the landing pages using the toolbox Conversion goals.
This toolbox displays all hyperlinks inserted in the page content. Check those which contribute towards your conversion goals. If more than one version of your page exists, you will need to set these parameters for each version.
Conversion stats are derived from the data indicated here.
When you have completed your page, publish it Publishing a Landing Page.