Activating/deactivating or deleting a Contact

In the contact's profile, you can manage manually the sending status for that contact. You could need to deactivate or delete a contact in some cases, such as a verbal or written request from the contact. 

Deactivate or delete?
If you want to exclude a contact from any future communication (campaign, message, etc.), you can deactivate the contact and keep the data intact. You could also delete the contact, which erases entirely the contact from the database, including the contact's history. It is generally preferable to deactivate the contact. This way, the data will remain in the database while disabling the sendings to that contact.

To receive communications, the contact must respect the following conditions:

To manage contacts' consents, it is recommended to use a consent centre to add filters to the sendings.

Activate/Deactivate a Contact

To activate or deactivate a contact manually, click on the button at the upper right of the contact's profile:

If the contact is deactivated, you will see the Activate option instead. When the contact is deactivated, communication channels will all display a red X. Before reactivating a contact, make sure you really have the authorization. Was there a reason for the deactivation (for example, a verbal or written request from the contact)?

Delete a Contact

Deleting a contact is irreversible and the data of the contact will be deleted as well, including the opt-in history!
The contact will be erased from the database, including the history for communications, opt-ins and relational data. Erasing the history can generate inaccuracies in the message results or impact the opt-ins/opt-outs. It is generally preferable to deactivate a contact. 

To delete definitely a contact, click on Delete:


You can consult details on the sending status for the contact looking in these two places:

The contact could be deactivated with one of these methods: 

  • Opt-out using an opt-out link in a message
  • Manual deactivation by a user in the project
  • Import of a new list
  • Request with web service (API) after a spam report
  • Update with a form

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