Dialog Insight's consent centre lets you configure and manage all the functions related to your contacts' consents to receive your communications - opt-ins, implied consents and message interception - all grouped in the Consent manager. 

You can enable  any or all different options, depending on how you want to manage your communication rights with your contacts.

The consent manager offers 3 different management options, all available upon request.


Managing opt-ins (explicit consents)

Subscription/opt-in management provides the ability to create specialized fields to control contact preferences with regards to their subscriptions. By consent, we means a consent to subscribe to a communication which has been explicitly expressed by the contact, most often by subscribing on a website or through a subscription form. For instance, if a person has confirmed and accepted to receive your communication, this is an explicit consent.

The fields used to register theses consents are shown in the project's list of fields, in a separate section.

How To:

  1. Enable the opt-in management module
  2. Create an opt-in field for each of your communication type.

    Once this management module has been enabled and the desired opt-in fields set up, you can define rules governing your types of messages, and then automatically determine which contacts are eligible to receive these messages. So unsubscribing from a message will affect only one subscription, instead of completely deactivating a contact, letting this person receive messages associated to other types of communications. This module also keeps a complete history of all subscriptions and withdrawals of subscriptions in the profiles of your contacts.

  3. Set which opt-in is needed to send each communication type.

Managing implied consents (for Canada only)

Unlike a subscription, an implied consent is the right to send messages, which you have obtained indirectly following a contact’s action or based on an existing business relationship. This type of consent (called “implied consent”) generally has a time limit defined by law, such as Canada’s Bill C-28, and is based on configurable rules (e.g. consent for 24 months following the purchase of a product, or consent for 6 months following a request for information).

Several implied consents can coexist in a single project. Creating implied consents requires you to apply rules that define their values and time limits. Consent proofs are kept in history records.

How To:

  1. Enable the implied consent management module
  2. Add the implied consents you use.
  3. Set how the implied consent applies to your communication types.


Managing communication types to intercept

The interception process provides the ability to show a consent form to your recipients when they click on any links in a message. This form allows the recipient to confirm if he wants to continue to receive your communications, and if so, provide you with an explicit consent to send him this communication type.

To use this option:

  1. Enable the opt-in management module
  2. Create an opt-in field for each of your communication type.
  3. Set which opt-in is needed to send each communication type.
  4. Then, configure the interception process.