Dialog Insight landing pages are standalone web pages hosted directly by the platform. This type of page is where a visitor is redirected after clicking a link from a promotion, email, banner ad, or other marketing channel. Unlike a traditional web page, the goal is to guide the user toward a specific action, such as downloading, scheduling an appointment, or signing up, without including navigation to minimize distractions. It's also possible to create multiple versions of the same page to test or adapt performance for different campaigns and audiences.
Use Cases
Promotion of an offer or product
A landing page can be used to showcase a promotion, product launch, or limited-time offer. It allows you to focus attention on essential information and direct the user toward a clear action, such as buying or signing up.
Event Registration
A landing page can be used to present an event registration form, whether online or in person. It includes important details and a simple registration form.
Lead Generation
In an acquisition context, the landing page allows you to collect information about leads, for example, through content downloads or information requests. This helps to enrich the contact database and fuel future campaigns.
Channel Configuration
Setting up the Landing Pages channel begins with global configurations that will apply to all pages. This includes the domain used to host the pages, tracking scripts, and certain elements related to page compliance and behavior.
→ Learn more about the configuration of the Landing Pages channel
Content and Personalization
Landing pages are created using a content block-based editor. This system allows for easy page assembly by adding elements such as text, images, buttons, or forms, without requiring any development work. Content can also be personalized based on contact data or campaign context to provide a more relevant and tailored experience for each visitor.
Once the page is finalized, it can be published immediately or according to a scheduled period. The page can then be included (along with the sharing URL) in communications (email, SMS, push notifications).
→ Creating and Publishing a Landing Page
Version Tests and Conversion Goals
A single landing page can exist in multiple versions to test different approaches or adapt content to different audiences. This management facilitates the continuous optimization of campaign performance. In parallel, conversion goals can be defined to measure actions taken by visitors, such as clicking a button or submitting a form. These goals allow you to track and analyze the effectiveness of each page.