Most message components and message-related results are purged after 2-3 years (this may vary depending on your contract). This is the minimum retention period: we reserve the right to purge older messages, but we don't always do so. It's therefore normal to find messages much older than this.
Messages Retention
For manual messages (newsletters, etc.), we guarantee message retention that respects the retention period (2-3 years or according to your contract) after their last use (based on the last sending, not the message creation date). Messages associated with forms or processes are retained indefinitely, as long as the associated process is active (after which they will be subject to removal according to the same retention rules).
Tip: You could create a web archive to keep a copy of a message.
Results Retention
For sending results, we guarantee that they remain available for a minimum period equal to the data retention period stipulated in the contract (2-3 years or as specified in your contract). Send logs (sendLog) and click logs (clickLog) are also purged according to the purge period. If you wish to keep a copy of the logs, it is recommended to configure a log export.
Impact of Results Removal
- Clicking a tracked link in an old email will not work.
- Contact lists in send stats can no longer list contacts who received or clicked a link in a message.
- Targeting with received/opened/clicked criteria is limited to contacts who took the action during the retention period.