To keep your database clean, you could delete inactive or unsubscribed contacts. If you want to delete a large amount of contacts (but not all contacts) according to a specific criterion, use the method presented in this article.
Deleting a contact is irreversible and the data of the contact will be deleted as well, including the opt-in history!
→ See the warnings and other methods
Step 1: Target Contacts to Delete
Start by creating a group with one or several criteria that correspond to the contacts you want to delete. For example, you could delete contacts who unsubscribed to a specific communication. When the group is set, click, in the upper right, the contact icon (with an x):
Step 2: Select the Group
Select the group to delete by sending it to the right column if it is not already there. Click Target contacts when your selection is done:
Step 3: Confirm the Request
Verify that the contacts displayed in the list are really those to delete. Indicate the reason and click on Confirm:
You will be asked a second time (the last) if you really want to proceed with this irreversible action. The deleting process for the contacts and the related data will be done progressively and could last hours, depending on the number of contacts to delete.
See the History
You can consult the details on the deleted groups in the History section: