→ Your authentication is not compliant.
Make sure you implement the authentication mechanisms required by most email providers (see the good practices for deliverability). You should, at a minimum, implement these mechanisms:
Remember to gradually warm up your sending volume by warming up your sender reputation when you start sending with a new IP address or a new sender domain.
→ The links in the message do not seem legitimate.
- Avoid shortened links (bit.ly, t.co…).
- Use clean and recognizable domains.
- Prefer clear call-to-action buttons or text to raw links that are difficult to validate visually.
When sending your email communications, Dialog Insight tracks links so you can see click statistics. To do this, the links are automatically replaced and are then redirected to your final link.
Example:
https://www.my-site.com/promo
is replaced by a link that looks like this
https://app.dialoginsight.com/T/OFC4/L2S/1234/M000/123/1231/D39wVF/1/1234/MCxRUr/I/233/W9Pbh.html
The latter calculates the click and redirects to
https://www.my-site.com/promo
For this reason, if the clickable text of a link in your message displays a full link (complete URL), it will be considered phishing and the message analysis will report it in error.
We suggest that you place your links on incentive texts, images or buttons, instead of displaying the full link in the content.
Good: Visit our website
Bad: https://www.my-site.com ou www.my-site.com
→ The visual appearance of the email lacks consistency.
- Respect your organization's visual identity guidelines.
- Use the templates provided by Dialog Insight when creating an email.
- Maintain a stable visual appearance from one message to the next.
- Avoid improvised or visually "unprofessional" designs.
→ The message has an urgent tone.
- Use a tone consistent with your usual communications.
- Avoid ultimatums.
- Propose a reasonable deadline and a clear context.
- Be transparent. Mention, if it's applicable, that it is not an urgent request, but important information.
→ The enterprise identification is missing or insufficient.
You could include this info at the bottom of the message:
- Name of the enterprise
- Physical address (or, at a minimum, a link to an "About" section)
- Link to the official website
- Verifiable contact information
→ You are not in the recipient's contact list.
If the email ends up in the spam folder, you could ask your recipients to mark your sender address (e.g., notifications@yourdomain.com) as legitimate or add you to their contact list. This will help ensure that they receive your future messages.