Access path: Analytics → Emails |
When your message has multiple variants because you have inserted personalization in it, the impact results could be useful to interpret the impact of the links inside the email. You can see which clicks are the most effective. The performance is represented with red circles. In the Email Analytics, you can consult the Impact indicator. By hovering the red circles, you get data on clicks in the email.
Only the desktop version is featured on the Impact page. When this version contains hidden links that only display on mobile phones, the impact area of these links is accessible in the upper left corner of the email.
Variant view toggle
Change the selected variant to get a different view of the email. Percentages refer to the proportion of people who received this variant. This way, you can compare the links that work best for a particular variant, and compare them afterward.
*You can also navigate between variants using the arrows at the bottom of the screen.
Targeted contact sample
For each variant, you can see some of the contacts that received it. By clicking on an email address, the message preview changes to show what the contact received.
Results display
You can pin some results using the gear to the need to hover:
Display labels is to display all the data.