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  2. Consents

Consents

Opt-in, explicit and implicit consent, communication type, behavioral tracking, laws

Consent Center

  • Setting Up the Consent Centre
  • Creating and Configuring a Communication Type
  • Creating Opt-In Fields
  • Configuring an Implied Consent (Canada only)
  • Activating Message Interception
  • Configuring the Interception Form
  • Importing the Subscription Status and Date of Contacts
  • Using Consent and Opt-In Information
  • Viewing Subscription Confirmation Results
  • Defining Opt-Out and Complaint Default Behaviors
  • Efficient Configuration of Authorized Channels

Laws

  • Differentiate Explicit and Implied Consents
  • Canada's Anti-Spam Legislation (CASL or C-28)
  • General Data Protection Regulation (GDPR)

Behavioral Tracking

  • Enabling behavioral tracking and data protection
  • Configuring Interception for Behavioral Tracking Consent
  • Configuring the behavioral tracking consent opt-out form
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