If you are having difficulty with the integrity of the IP addresses of your emails, here are the steps to follow in order to remedy the situation:

For yourselves

  1. Establish a game plan to predict, upstream, the volumes and targets that will be used. For example, use sends that normally perform best. 
  2. Make the team aware that it will not return to its usual rates early on, but will return over time. 
  3. Get opt-out history, blacklist, quarantines. Exclude these contacts, either by not importing them into DI, or by deactivating/unsubscribing them. 
  4. Your first targets should be the most active/engaged customers with the brand (frequent and recent openers/clickers)
    Last 30 days openers, last 90 days clickers. Completely exclude those inactive for the past 6 months. 
  5. Send to all ISPs at the same time, because each works its reputation separately. 
  6. Set opening goals, based on current rates (at the previous provider).
  7. Spread shipments over several days for the first 2-3 weeks. If dedicated IP, start with small daily volumes (between 2000 and 5000 sends)
    Example, if you have 10,000 recipients in the first week, aim for 2,000 per day over 5 days
  8. Increase the volume in crescendo, an increase of 20-30% per sending.
  9. Monitor the results of these mailings and react accordingly. If you notice drops in opening, reduce the pace, target more finely on engaged contacts (clickers-openers).
  10. During this ramp-up period, make sure you send constantly to “make noise” and that the ISP algorithms get used to your sending. (this concerns both IPs and sender addresses).

 

For one of your clients

  1. Notify your customer of a gradual period of increased shipments. 
  2. Establish a game plan with the customer to plan, upstream, the volumes and targets that will be used for heating. For example, use sends that normally perform best. 
  3. Make the customer aware that he will not return to his usual rates from the start, but that it will come back over time.
  4. Ask the client to provide their opt-out history, blacklist, quarantines. Exclude these contacts, either by not importing them into DI, or by deactivating/unsubscribing them. 
  5. Your first targets should be the most active/engaged customers with the brand (frequent and recent clicker openers)
    Last 30 days openers, last 90 days clickers. Completely exclude those inactive for the last 6 months.
  6. Send to all ISPs at the same time, because each works its reputation separately.
  7. Set opening targets, based on current rates (from previous provider).
  8. Spread shipments over several days for the first 2-3 weeks. If dedicated IP, start with small daily volumes (between 2000 and 5000 sends)
    Example, if you have 10,000 recipients in the first week, aim for 2,000 per day over 5 days
  9. Increase the volume in crescendo, so an increase of 20-30% per mailing.
  10. Monitor the results of these mailings and react accordingly. If you notice drops in opening, reduce the pace, target more finely on engaged contacts (clickers-openers).
  11. During this ramp-up period, make sure you send constantly to “make noise” and that the ISP algorithms get used to your sending. (this concerns both IPs and sender addresses).