A mobile push notification is a message sent directly to a user’s device via Apple or Google's message delivery services. The notification can pop up even if the device is locked or if the user is on another application. This is why push notifications are great to keep in touch with your contacts.

That said, you must be careful not to overdo it. Most users will deactivate notifications if they get too many of them and you would have lost this precious communication channel. If judiciously leveraged, push notifications are optimal to encourage app use.

Just as for emails, we recommend personalizing notifications for your contacts to further boost opening rates.


How it works

Apple
Apple Push Notification Service (APNs) is a notification delivery service created by Apple Inc. which allows third-party app developers to push notifications to apps installed on devices running on iOS.

  1. When your mobile app is installed, the iOS device requests a token ID from the notification service.
  2. The app receives from the APNs the ID which serves as the address where the notifications will be delivered.
  3. The app sends this ID to the delivery platform (Dialog Insight).
  4. The delivery platform sends notifications to the APNs (with the token IDs) and the latter pushes the notifications to the corresponding devices.

Google
Firebase Cloud Messaging (FCM) ) is a notification delivery service created by Google which allows third-party app developers to push notifications to apps installed on devices running on Android.

  1. When your mobile app is installed, the Android platform requests a token ID from the notification service.
  2. The app receives from the FCM the ID which serves as the address where the notifications will be delivered.
  3. The app sends this ID to the delivery platform (Dialog Insight).
  4. The delivery platform sends notifications to the FCM (with the token IDs) and the latter pushes the notifications to the corresponding devices.