The following table presents a short description of all the contact results found in the charts available by default in the application. Note that is it possible to add custom charts, that can show a wide variety of results, as per your specific needs.

It is important to know that some charts, might show different data, depending on whether communications subscriptions are managed through a consent center or with opt-in fields in the project. Consent centers are only implemented for clients who sent messages to Canada, as they have to comply with Canada's Anti-Spam Law.

Click on any of the following reports to access directly to its description:

You can also access the various charts from the drop-down menu shown at the top of the window.

All charts let your export its data, by simply clicking on , and view a short description of the chart by clicking on .

You can see the number of contacts associated to a specific section of a chart by hovering over this section. You can also click anywhere in a chart, or on a element in a legend or a list to display the list of related contacts.

On detailed charts, it is possible to change the displayed results by selecting a different period, or by specifying a specific opt-in or consent type; this latter filter is only available in projects using a consent center.

In addition to default charts, it is also possible for you to create custom charts that will show different results. For more info, see Creating a Custom Chart.

Access Path > Results > Contacts


Summary
The Summary page is the one displayed by default when you open contact results, and shows a summary of the most common charts. Most charts on this page can also be viewed in a detailed format, by clicking on the  icon.
Two other action icons can be used with charts:

 to export the chart's data into an Excel document.

 to display a description of the chart.

Contact subscriber status
This chart shows how many contacts have subscribed to communications, as apposed to those who haven't.
This chart is only shown for projects whose subscription management is done through project fields.
Opt-in and implied consents


   
With at least one opt-inNumber of active contacts who are subscribed to at least one communication; they can also have implied consents.
With as least one implied consentNumber of active contacts who have at least one implied consent, and no subscriptions (includes all contact that aren’t “subscribed” (explicit consent) so they are without status or unsubscribed).
With no opt-in or implied consentNumber of active contacts who have no implied consents and have not subscribed to any communications.
Not eligible to receive messagesNumber of contacts who are inactive, on the black list (kill file), in quarantine, on an opt-out list or whose email syntax is invalid, regardless of their consent status (explicit and implied).
This chart displays only for projects who have implemented a consent center and separates contacts based on whether they have subscribed a communication or whether they have implied consents. Under the chart are displayed two lists, which shows the number of contacts for each opt-in and implied consent in the project.
  • Opt-ins - Lists all the existing opt-ins in the project, with the number of subscribers.
  • Implied consents - Lists all the implied consents in the project, with the number of contacts who have each.
AcquisitionsThis chart shows data that can differ depending on how opt-ins are manager, and this for each day/week/month/year for the selectd period.
  • If managed using opt-in fields - This chart shows the number of contacts who have subscribed to at least one communication over the selected period.
  • If managed using a consent center - This chart show the number of new contacts added over the selected period, which correspond to contacts who have been activated.
Opt-in sources
This chart shows the different ways contacts have subscribed, and the number of contacts for each opt-in source, for the selected period.
Contact list evolution
This chart shows the increase or decrease of contacts in the project, whatever their subscription or contact status are, for the selected period.
Opt-out sources
This chart shows the different ways opt-outs are performed, and displays the number of contacts for each opt-out source when clicking on the chart bars, all this for the selected period.
   
FBL ReportNumber of opt-outs done following a Feedback Loop Report, like a spam complaint received by an email provider such as Hotmail, Yahoo, etc.
ImportNumber of opt-outs resulting from an import.
Opt-outsNumber of regular opt-outs performed by clicking on an opt-out link in a message.
Services WebNumber of opt-outs done through Web services.
Profile update formNumber of opt-outs done using an profile update form.
ManualNumber of opt-outs performed manually, directly in the application.
Scheduled automated taskNumber of opt-outs performed automatically from specific actions configured to trigger an opt-out.
WorkflowNumber of opt-outs performed by a special workflow designed for the client.
Retention
This chart shows the evolution of new contacts, as well as how many are still subscribers in time, based on the selected period.
Engagement

This chart shows what your contacts do with your messages, that is whether they open them, click in them, or if they do nothing at all, for the selected period.
Used devices
This chart shows which devices your contacts use to open your messages, for the selected period.
Scoring
This chart shows the number of contacts associated to each of the scores you have defined, for the selected period.
Personas
This chart shows the number of contacts associated to each of your personas. The 10 most populated personas are displayed. Also, if contacts are associated to more than one persona, the various combinations are displayed at the bottom of the list, and the related contacts are deducted for the individual personas.
The display of this chart is conditional to the creation of personas and the calculation and update of personas.